Strategic clarity. Impactful implementation.

I support leaders, teams and organisations during phases of realignment.

When clarity is missing, alignment is shaky, or change feels stuck – I bring a fresh strategic perspective, focus, and momentum. You’ll get a sparring partner who thinks strategically, sees the bigger picture, brings focus fast – and makes sure the right change actually happens.

How can I help you?

  • Are you stepping into a new leadership role – and want to lead with more clarity, presence, and confidence?

  • Do you know what you truly stand for – and where you’re headed?

  • Do you have a clear path to get there – or are you still figuring it out?

  • Have unforeseen changes made it necessary to rethink your positioning or strategic direction?

  • Is your purpose, mission, and vision clear and alive – or collecting dust?

  • Is your team pulling in different directions, instead of working towards the same goals?

  • Are role and responsibilities in your team unclear?

  • Do you have big goals, but no clear way to translate them into action?

  • Are you struggling to successfully speak to your target audiences

  • Are you doing too much – and lost sight of what’s really driving impact?

I combine strategy, coaching, and hands-on implementation support to help you get clear on where you’re going, how to get there and what to prioritise now.

Services

STRATEGIC CONSULTING & SPARRING

LEADERSHIP & TEAM COACHING

ORGANISATIONAL DEVELOPMENT

BRAND STRATEGY

FACILITATION & WORKSHOP MODERATION

IMPLEMENTATION SUPPORT & IMPACT CHECK-INS

Why work with me

360° perspective – for change that actually sticks

I combine strategy, coaching and organizational development to look at the whole picture: your vision, your goals, your structure, your teams and your culture. This means we don’t just develop a plan – we make sure it works across your organization.

Efficient, sharp &
action-oriented

I help you move fast and effectively – combining strategic thinking with hands-on execution. I pinpoint what matters, ask the hard questions, and help turn insight into action. You get senior-level support without the overhead – no fluff, no delays, no handoffs.

Strategic partner with empathy & humour

I bring both head and heart: sharp thinking, emotional intelligence, and a strong sense for people, team dynamics, and what’s really going on beneath the surface. I’m diplomatic, but direct when needed. And I believe a little humour goes a long way.

INQA-Coach:
Funded Support for SMEs

INQA-Coaching is a federal programme that supports SMEs in tackling change — from digital transformation to new ways of working. As a certified INQA-Coach, I help you develop practical strategies with lasting impact. Up to 80% of the costs are subsidised.

Example Cases at the intersection of strategy, communication, organisational development & coaching.

I’ve worked with a variety of clients worldwide and I love thinking across different systems – whether it's an NGO or a mid-sized business, a financial institution or a cultural foundation. This diversity shapes my perspective and my approach to solutions.

The range of my clients – from creative start-ups to international organizations – isn’t a balancing act for me, but a source of inspiration and transferable insights.

CLIENT
Alfred Landecker Foundation

CHALLENGE
A growing mission-driven organisation was shifting direction and needed clarity on both its strategic positioning and internal structure.

WORK
Defined the new positioning and adapted messaging across different stakeholder groups

Restructured the project portfolio to align with strategic priorities

Developed annual goals and established clear KPIs to track progress

Clarified roles and responsibilities within the team

Supported a shared CEO model in navigating co-leadership and decision-making

CLIENT
Friedrich Ebert Stiftung

CHALLENGE
A cross-functional team within a large organisation needed to sharpen its positioning internally and develop a more intentional way to communicate its value and activities.

WORK
Defined the team’s strategic role & mission within the organisation

Clarified tasks, value contribution and interfaces with other departments

Developed a communication strategy to increase visibility, alignment, and engagement

CLIENT
Heinrich Böll Stiftung

CHALLENGE
A team within this organisation wanted to define its identity, future direction, and offering – while aligning around a shared vision.

WORK
Defined the team’s purpose and long-term vision, taking internal and external stakeholders’ views into account

Explored and prioritised potential new service offerings in a series of innovation workshops

Aligned the team around next steps with clarity and confidence

CLIENT
Marzavan, Change Darers

CHALLENGE
A creative team wanted to sharpen its external positioning and internal collaboration as it evolved and grew.

WORK
Clarified the agency’s identity and unique positioning in the market

Defined clear messaging: what we say about ourselves and why it matters

Facilitated a team process around how they want to work together going forward

Strengthened alignment between brand, voice, and internal culture

CLIENT
Vimcar

CHALLENGE
An established organisation was preparing to enter a new market and needed to adapt its brand positioning, messaging, and communication to resonate with a different audience.

WORK
Developed a clear brand positioning tailored to the new market context

Refined core messaging and tone of voice for key stakeholder groups

Structured and co-created website content to reflect the updated strategy

Ensured consistency between positioning, language, and user experience

CLIENT
Roland Berger

CHALLENGE
An organisation wanted to introduce Design Thinking as an agile, user-centred method – not just as a concept, but through hands-on experience.

WORK
Designed and facilitated a series of interactive Design Thinking workshops

Used real internal challenges as the starting point for applied learning

Enabled teams to experience the full Design Thinking process from insight to prototype

Built internal understanding and buy-in by linking outcomes directly to business context

Testimonials

  • "Highest recommendation for Anna! Even in the preparation session with her for the workshop, we had so many lightbulb moments. Anna is incredibly quick to dive into a wide range of topics, understands where the issues lie, and helps you recognise them yourself. She has a strong drive towards the goal and no time is wasted along the way. Additionally, she helped us make our mission tangible, and we regularly book her to operationalise the strategy we developed with her into our daily routine. With Anna, you get the perfect combination of coach, all-around moderator, and a strategy consultant who inspires you and helps you identify your goals and achieve them faster."

    Silke Muelherr, Co-CEO Alfred Landecker Foundation

  • Anna has been a true blessing to our young Innovation Agency "Marzavan Innovation", later Change Darer, and she paved the way to our later rebranding. She seamlessly took the whole founding team by the hand, skillfully moderated one of the best branding processes we had done so far, and blended the old proposals with a tweak of professionalism and a new vibe. Her attention to detail and accuracy saved us from making misguided decisions. She skillfully mastered our design thinking process, “Dare to…”, delivering productized innovation services to high-end clients, adding a certain look and feel that represent what we do. She identified our secret DNA, *Meraki*, after only a few sessions, even though I had never disclosed this heritage essence to anyone—the idea of "putting joy, passion, and a piece of yourself into whatever you do". She identified it because that’s how she lives and works, bringing joy, passion, and a bit of herself to every small or big task she pursues. As a colleague, Anna is funny, generous, and well-organized like a German, with a special sense for good food and drinks to accompany every creative mind, much like a Greek. Intercultural sensitivity and reading between the lines are her second nature. A true team player and creative powerhouse, she combines perseverance, aesthetic curiosity, joy, passion, and excellence. I would always gladly work with her again.

    Daniela Marzavan, founder of Change Darers

  • “I hired Anna to help with name generation and her impressive round up of languages added a completely fresh and unique flavor to the naming project. She was super pleasant, responsive, and communicative - would recommend her in a heartbeat.”

    Kim Mackenzie, KM Strategy

LET’S MEET!

I can help you across your business, brand and coaching needs. For you this means less onboarding of external partners, saving time and getting a perspective that takes everything into account.